Most executives hate dealing with culture because they don't know how to manage or measure it, let alone change it. So they focus on managing products, customers, and cash, leaving the fourth factor—culture—to take care of itself. All too often, the neglected fourth factor undermines success in the first three.

In this engaging, practical look at organizations, you'll learn how to take charge of your destiny by managing the fourth factor. Listen and learn as Dr. Ford takes culture from a soft, nebulous concept that can't be managed to a strategic asset that must be managed.

Format: DVD (Divided into short chapters for your convenience)
Length: approximately 70 minutes